P E R F E C T P A I R I N G
Developed promotional packaging for Budweiser’s partnership with the South by Southwest Festival in Austin, a place known for discovering the next big thing in music, film, and interactive media. The limited edition aluminum bottles celebrate Budweiser’s bold spirit, authentic roots, and crafted soul. The modular visual identity system endorses the SXSW cultural experience and reintroduces Budweiser to new audiences.
PACKAGING
PROMOTIONAL MATERIALS