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Campbell's Andy Warhol

T H E  A R T  O F  S O U P

Created the limited edition Campbell’s soup labels to celebrate the 50th anniversary of Andy Warhol’s 1962 iconic artwork. In collaboration with the Andy Warhol Foundation, a set of four cans were designed to commemorate the artist’s cultural contributions. Each can mimics Warhol’s colorful, pop-art style and features a portrait of the artist paired with his famous quotes.

The highly collectable cans were sold exclusively at Target and a ‘15 Minutes of Fame’ app was built to allow users to transform their own photos into Warholesque masterpieces.

BRAND STRATEGY
PACKAGING

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