F A M I L Y O W N E D
Refreshed Jovial’s packaging system to better reflect the founders‘ passion for good food, organic farming, and Italian traditions. The portfolio focuses on ancient grain ingredients and traditional recipes that cater to modern diets. The inspired tabletop place settings are all about delicious food and natural ingredients. Simple color coding, unique peekaboo diecuts, and snap-shots of Italian farmlands all combine to tell their story with a sense of joyful pride.
BRAND STRATEGY
PACKAGING