W E L L S U I T E D
Tailored a unique delivery system for the online tuxedo rental for Men’s Wearhouse. Catering to millennial expectations, this high level packaging experience reinforces the brands reputation as leaders of innovation, style experts, and customer service professionals. The tux-to-go kit, certified with a U.S. Patent, comes complete with a welcome packet, garment bag, and capsule box containing all the essentials. Engineered specifically for wrinkle-free shipping, each step of the unboxing process is punctuated with smart, personalized messaging and a signature bow tie pattern. Digital and direct mail promos supported the online rental process.
BRAND STRATEGY
PACKAGING
STRUCTURE
DIGITAL
PRINT COLLATERAL