C H I L L O U T
Redesigned Nestlé Starbucks cold brew coffee packaging to elevate refreshment cues and improve brand presence at retail. The brand’s premium café equities are leveraged to deliver better taste appeal, differentiate from the competitive set, and increase brand affinity in this growing coffee category.
Extended the shelf-stable product line beyond the existing pitcher packs to include single-serve pods and and multi-serve concentrates.
BRAND STRATEGY
PACKAGING