C H I L L O U T
Redesigned Nestlé Starbucks cold brew coffee packaging to elevate refreshment cues and improve retail presence. Leveraged the brand’s premium café equities to deliver better taste appeal, differentiate from the competition, and increase brand affinity in the growing coffee category. Extended the shelf-stable product line beyond the existing pitcher packs to include single-serve pods and and multi-serve concentrates.
BRAND STRATEGY
PACKAGING