W E L L N E S S J O U R N E Y
Redesigned the core packaging system for Nutrilite’s multivitamins and supplements to reflect the brand’s mission of inspiring better health through real nutrition. Key natural botanicals and ingredients are staged in an elevated way on pack, giving the nutrition-focused platform a more authentic and approachable personality.
The plastic-free, sustainable packaging change uses recycled paperboard tubes and conveys Nutrilite’s future focused commitment to innovative, earth-friendly solutions. A healthy lifestyle print and digital campaign was created to signal the change and make it relatable to millennials and Gen Z consumers.
PACKAGING
DIGITAL
PRINT COLLATERAL