T H E F U T U R E O F D A I R Y
Created the holistic brand launch for Perfect Day, pioneers of a new era of animal-free dairy products. Their mission is to partner with the world’s favorite brands and become the ingredient brand of choice for making delicious milk, cheese, yogurt and ice cream. The unique brand identity system captures their brand essence of dairy goodness everyone can love. The logo droplet and colorful visual language were inspired by the spots on cows and personify their innovative spirit. Limited edition ice cream kits premiered online and ice cream trucks hit the streets to spread the word.
BRAND STRATEGY
BRAND IDENTITY
PACKAGING
DIGITAL
PRINT COLLATERAL