T H E F U T U R E O F D A I R Y
Created the holistic brand launch for Perfect Day, pioneers of a whole new era of animal-free dairy products who want to change the world. Perfect Day’s mission is to partner with the world’s favorite brands and become the ingredient brand of choice for making delicious milk, cheese, yogurt and ice cream.
The unique brand identity system was crafted to capture their brand essence of dairy goodness everyone can love. The logo droplet and colorful visual language were inspired by the spots on cows and personify their innovative spirit.
Limited edition ice cream kits premiered online to consumers as a demonstration of what future products could be. Each kit arrived chilled with sample pints, a branded scoop, and an informational brochure. Ice cream trucks also hit the streets to spread the word.
BRAND STRATEGY
BRAND IDENTITY
PACKAGING
DIGITAL
PRINT COLLATERAL