R O C K Y O U R R E C I P E
Refreshed Rachael Ray’s cookware packaging portfolio to better express her youthful, down-to-earth personality and relax-the-rules attitude. This collection is all about vibrant color and creativity. Artful watercolor illustrations and bold color blocking accentuate the product line.
The call-to-action collection name ‘get cooking!’ reinforces her approachable culinary style and personal mantra of making cooking fun and easy.
BRAND STRATEGY
PACKAGING
NAMING
ILLUSTRATION