S E A T T L E S M I L E
Rediscovered SBC’s quirky brand story and carried it forward in a fresh, unexpected way. Handcrafted illustrations and custom typography reference local Seattle landmarks and celebrate their rich brand heritage and charm. 12 signature roast varieties, Keurig K-Cup boxes and canisters were included in the launch.
BRAND IDENTITY
PACKAGING
CUSTOM TYPOGRAPHY
ILLUSTRATION
BRAND GUIDELINES