S E A T T L E S M I L E
Rediscovered SBC’s authentic brand story and carried it forward in a fresh, unexpected way. Celebrating their delightful personality, signature smooth roasts and quirky roots, every inch of the package is thoughtfully detailed to tell their story.
Handcrafted illustrations and typography evoke the playfulness and approachability the brand needed. Previously archived variety names, referencing local Seattle landmarks, were reissued to accentuate their rich brand heritage and charm.
12 different roast varieties, Keurig K-Cup boxes and canisters were included in the launch. Brand guidelines were crafted for the packaging system which included a toolkit of masterbrand elements for off-pack applications.
BRAND IDENTITY
PACKAGING
CUSTOM TYPOGRAPHY
ILLUSTRATION
BRAND GUIDELINES