O L D M E E T S N E W
Created the cohesive brand packaging for Toki Whisky, an exclusive product launch for the American market from The House of Suntory. The Japanese name ‘Toki’ translates to the harmony of tradition and reinvention over time. The unique slab-shaped bottle and wrap-around, inset label symbolize inventive character and timeless authenticity.
BRAND STRATEGY
BRAND IDENTITY
PACKAGING
STRUCTURE