N E W T W I S T
Refreshed Tazo Tea’s packaging system to align with their new brand essence ‘Live Playfully’. Tazo‘s imaginative flavor twists and minimalist brand DNA were leveraged to increase brand love and to differentiate within the category.
Magic-window ingredient treatments create vibrant expressions of flavor and inspire a daily sense of discovery and delight.
The new look was extended to over 30 flavor varieties including additional product lines for chai, desserts, and iced tea.
BRAND STRATEGY
BRAND IDENTITY
PACKAGING