L O U D A N D P R O U D
Refreshed Tillamook’s cheese packaging to be bolder, simpler, and more iconic. The ownable window system was crafted using playful occasion-based silhouettes for each product segment as a wink to cheese lovers everywhere. Strong color blocking reinforces flavor differentiation and drives improved shopability.
The new system injects a truer sense of Tillamook’s brand personality, increases appetite appeal, and creates stopping power at shelf. All cheese segments were addressed including slices, shreds, snacks, and blocks. The B Corp certification reflects their commitment to uncompromising quality and dedication to making the best natural products out there.
BRAND STRATEGY
PACKAGING