P O S I T I V E V I B E S
Developed the new brand expansion of Bright Day by Simply Done, an eco-friendly range of mindfully made household essentials for the kitchen, laundry, and cleaning. The fresh and simplistic design architecture uses colorful botanical elements inspired from nature to create a blue sky expression of positivity. Products use plastic-free alternatives and are made with plant-based ingredients.
Directed the brand refresh for Food Club, a robust design system roll out across all food and beverage categories numbering over 2,000 products. Brought the bold, modern look to life through two-toned color backgrounds, elevated food photography, friendly type treatments and playful illustration. The flavor forward approach elevates the everyday for baked goods, pantry staples, dairy, meats, and snacks.
Simply Done Bright Day and Food Club are two hallmark brands for Topco.
PACKAGING
BRAND ARCHITECTURE
PHOTOGRAPHY
ILLUSTRATION
BRAND GUIDELINES