P O S I T I V E V I B E S
Developed the new brand expansion of Bright Day by Simply Done, an eco-friendly range of mindfully made household essentials. The fresh and simplistic design architecture uses colorful botanical elements inspired from nature to create a blue sky expression of positivity. Products use plastic-free alternatives and are made with plant-based ingredients.
Directed the brand refresh for Food Club, a robust design system roll out across all food and beverage categories numbering over 2,000 products. The bold, flavor forward look uses two-toned color backgrounds, elevated food photography, friendly type treatments and playful illustration to elevate the everyday for baked goods, pantry staples, dairy, meats, and snacks.
PACKAGING
BRAND ARCHITECTURE
PHOTOGRAPHY
ILLUSTRATION
BRAND GUIDELINES